Why is it worth choosing KID STORY clothes?

At KID STORY, values such as ecology, sustainability and high quality are not empty words, but declarations that we undertake to fulfil.

We create clothes out of respect and care for the planet (and our kids)
In a world dominated by fast fashion, it is difficult to buy children's clothes that are made of good, natural materials produced in a sustainable way. We want to change that!

At KID STORY you will find clothing for your child that comes with:

  • Excellent quality. We focus only on organic materials, obtained from plant, animal or mineral sources including organic cotton, wool, linen, or silk. They have certificates (including OEKO-TEX Standard 100 and GOTS) and eco-friendly prints.
  • Safe. Our products are free of dangerous chemicals (used by some manufacturers for dyeing) and thus neutral to the health of toddlers.
  • Ethically created. As a FAIR-TRADE brand, we make sure that production takes place in Europe and that the production chain is as short as possible (less CO2 emissions).
  • Comfortable to wear. In our clothes, every child, regardless of gender, can play, hop, and jump, express themselves and freely explore the world in the way they like to do it.
  • Focused on the idea of recycle & revolve. We focus on oversize cuts that will work even for many seasons, and the above-average quality means that the clothes can be passed on and on.

Because you can create with better materials!

Just as a child's successful games and play begins with a clever idea, ethically created clothing begins with the right material.

Read what we focus on at KID STORY.

Organic Cotton

Organic cotton is a fibre that is produced in such a way so as not to disturb the ecological balance. Unlike conventional cotton, no harmful chemicals are used in the fields in this case. As a result, the soils retain their fertility and the local water bodies are not polluted. The production of organic cotton also creates a safer working environment for people.

Rainwater is used largely in the cultivation of organic cotton. It is estimated that up to 80% of irrigation is based on rainwater. As a result, water consumption in the textile industry can be significantly reduced.

By choosing clothes made of organic cotton at KID STORY, you indirectly contribute to reducing water consumption, protecting local ecosystems, and improving working conditions. By the way, you and your kids benefit from it, because clothing made of this material is exceptionally durable, so it will last for many years.

Merino wool

Merino wool is a 100% biodegradable material obtained from the fleece of a unique breed of merino sheep, which mainly inhabit the mountainous areas of New Zealand and Australia. Australian merino wool, known for its superior quality, accounts for 75% of Australia's sheep population.

The main benefits of using merino wool are:

  1. Thermoregulatory abilities: Merino wool fibres accumulate air molecules, which provides effective protection against extreme weather conditions. They protect against overheating on hot days and insulate against low temperatures in autumn and winter.
  2. Breathability: Merino wool absorbs moisture produced by the body and quickly removes it to the outside. As a result, merino wool clothing stays dry and does not stick to the body even during physical exertion.
  3. Antibacterial: Merino wool has natural antibacterial properties, making it resistant to unpleasant odours generated by both physical exertion and the environment. It does not require frequent washing compared to synthetic and cotton materials.
  4. Softness: Merino wool is incredibly soft and pleasant to the touch thanks to the small diameter of its fibres. This guarantees wearing comfort and minimizes skin irritation.
  5. Lightness: Merino wool clothing is lightweight, which makes it perfect for long trips. It provides thermal comfort with minimal weight, which is especially important during walking, running, cycling or roller skating. We know very well that kids love such activities :)
  6. Ease of care: Merino wool clothing does not require frequent washing, and besides, it dries faster than cotton and does not require ironing.
  7. Environmental friendliness: Merino wool is a natural material and biodegrades in the environment after use. The higher the proportion of merino wool in a product, the more biodegradable it is. By choosing merino wool clothing, we can actively contribute to the protection of the environment.

Linen is a natural fibre of plant origin. It is so delicate that it does not cause irritation or cause allergies. That is why linen is especially recommended for small children and allergy sufferers. In addition, thanks to its anti-allergic properties, the material supports the treatment of skin diseases, which is why it is ideal for people with AD (atopic dermatitis).

However, these are not the only advantages of linen. Well, linen fabrics have a bactericidal effect, and besides, they prevent the development of mites. They cool in the summer and keep the heat close to the body in the winter.

Quality Assurance Certifications

We guarantee that our clothes are not only of excellent quality, but also ethically sourced. Here's what material certifications we can boast of.

OEKO-TEX Standard 100 Certificate

This is an internationally recognized testing and certification system that confirms the quality of textile and fibre products that are intended to come into direct contact with human skin. The OEKO-TEX certified material does not contain harmful chemical substances, making it safe for children, allergy sufferers and sensitive skin.

Therefore, when you buy from KID STORY, you can be sure that the printed fabrics are safe for all children, at any age.

GOTS: Global Organic Textile Standard

AnswerThe GOTS certificate confirms that no harmful bleaches, dyes, or chemicals have been used in the production process of the material.

In addition, products labelled in this way must be manufactured in accordance with an environmental protection policy and meet social criteria based on key standards of the International Labour Organization (ILO).


An international trademark awarded to woollen fabrics, knitted fabrics, knitted yarns, and clothing. The Woolmark certificate is used to distinguish products made of pure and living wool.

The non-wool content of visible fibres must not exceed 5%, and the quality of products with this marking is very carefully evaluated.


Our merino collection products are made from 100% premium merino wool and are Merino Extra Fine, Woolmark and Pure New Wool certified.

Pure New Wool means that the product is made entirely of "pure, living" wool. This means that the wool comes directly from live sheep and has been twisted into yarn for the first time. Therefore, it has not been previously used and processed for any other purpose.

Products with this mark ensure that the materials used to make them are of the highest quality and have the best properties.


Mulesing is a brutal method of shaving sheep to prevent wool from growing and insects from nesting in it. The procedure is performed without anaesthesia, which leads to animal suffering. The entire process can be avoided!

The wool we use at KID STORY is marked as MULESING FREE. This means that it is sourced without cruelty to animals, so you can be sure that the materials are natural and obtained in a way that is compatible with nature. All fabrics that are not chemically treated are more durable, safer, breathable and, above all, comfortable and good for our planet.


Premium linen, which we use in the production of clothing mainly from the summer collection, is EUROPEAN FLAX® certified.

This is proof that the product is made from natural, sustainable fibres that are GMO-free and grown without irrigation. Manufacturers who are subject to this certification are obliged to guarantee transparency and safety at every stage of production.

We are printing children's world

We are known for our original approach to the subject of design because we want every child to be able to express themselves freely through their outfits.

All prints are individually designed by our designer. We are inspired by what is important to a child: nature, play, and a joyful approach to everyday life. Fruits, cute animals, and picturesque elements of plants become the source of unique prints that we offer only with us.


Sustainable production process. From start to finish

Together, the two of us create clothes: from the design to the choice of material and accessories. Then we supervise the sewing process, which we outsource to talented seamsters and seamstresses.

We want each item to be created with sensitivity, attention to detail and mindfulness, because these are the ideas that are close to our hearts.

KID STORY collections are created in a sustainable way, starting from material sourcing (they must meet appropriate standards), through to the production and transport processes (we reduce CO2 consumption), and then to packaging. When you order from us, you can be sure that all labels, cartons, or gift cards are recyclable.

Our Values

Fair trade
Less waste
Environmental friendliness
Respect for nature
Joy and creativity

KID STORY. Create a story about responsible fashion with us.